Shoppers Trust AI More Than Social Feeds but Still Want Human Control, Reveals RTB House – finance.yahoo.com

A new survey from RTB House reveals that consumers demonstrate greater trust in AI-driven recommendations than content from social media feeds, yet overwhelmingly prefer to maintain human oversight of automated systems. The findings suggest a nuanced consumer attitude toward artificial intelligence, where shoppers are willing to engage with AI tools while retaining control mechanisms for decision-making processes.

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