For Agentic Advertising To Work, We Must Decide What AI Can Never Touch – AdExchanger

The article examines the necessity of establishing clear boundaries for artificial intelligence in advertising as agentic AI systems become more prevalent in the industry. It argues that stakeholders must determine which aspects of advertising and consumer interaction should remain off-limits to AI automation in order for agentic advertising to function effectively. The piece suggests that defining these ethical and operational limits is essential to the responsible implementation of AI-driven advertising technologies.

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