Agents at the gate: L’Oréal, Mars and Nestlé tread the same agentic path; start with the grunt work; let humans retain judgement, expertise and empathy; prepare for commerce bots – Mi-3.com.au.

Major consumer brands including L’Oréal, Mars, and Nestlé are implementing autonomous AI agents to handle routine operational tasks while preserving human oversight for strategic decisions. The approach focuses on deploying agents for foundational work while maintaining human involvement in areas requiring judgment, expertise, and empathy. The companies are preparing for the emergence of commerce-focused AI bots as part of their digital transformation strategies.

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