Adobe and Jet2 Partner to Deliver Agentic AI-Powered Personalised Experiences to Millions of Jet2 Holidaymakers – Yahoo! Finance Canada

Adobe and travel company Jet2 have announced a partnership to implement agentic AI technology aimed at delivering personalized experiences to Jet2’s millions of customers. The collaboration leverages Adobe’s AI capabilities to enhance customer engagement across Jet2’s platforms. The partnership represents a significant adoption of enterprise AI applications in the travel and hospitality sector.

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