SAP Named a Leader in the IDC MarketScape: Worldwide Agentic Marketing for B2C Enterprises 2026 Vendor Assessment – SAP News Center

SAP has been designated as a Leader in IDC’s MarketScape assessment for worldwide agentic marketing solutions targeting B2C enterprises in 2026. The recognition positions SAP among top vendors in the emerging agentic marketing category for large-scale business-to-consumer applications.

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