Retailers From QVC to Kohl’s Are Split on Agentic Shopping – WSJ

Major retailers including QVC and Kohl’s are taking divergent approaches to adopting agentic shopping technology, which uses AI agents to make purchasing decisions on behalf of consumers. The split reflects disagreement across the retail sector about whether autonomous shopping systems present an opportunity for increased sales or a threat to traditional customer engagement models. Retailers are weighing the potential benefits of convenience and increased transaction volume against concerns about reduced customer interaction and brand control.

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