Carat and NBCUniversal Introduce Bespoke Agentic Planning, Buying, and Optimisation Capabilities — LBB – LBB – Little Black Book

Carat and NBCUniversal have jointly introduced custom agentic capabilities designed to enhance media planning, buying, and optimization processes. The new offering leverages AI-driven automation to streamline advertising operations and improve campaign performance across NBCUniversal’s portfolio.

Read Full Article →