Agentic media buying needs malware guardrails: A PropellerAds view – MarTech

PropellerAds has raised concerns about the need for malware protection safeguards in agentic media buying systems. The company argues that as automated advertising purchasing becomes more prevalent, security measures must be implemented to prevent malicious actors from exploiting these systems. PropellerAds advocates for industry-wide guardrails to protect both advertisers and consumers in agentic media environments.

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