How retailers can stay ‘findable’ as search goes agentic – Chain Store Age

As AI-powered agentic search technologies reshape how consumers discover products, retailers face new challenges in maintaining visibility in search results. The article examines strategies retailers can employ to ensure their products remain discoverable as search methods increasingly rely on AI agents to make purchasing decisions on behalf of consumers. Key considerations include optimizing product data, understanding how agentic systems index information, and adapting marketing approaches to align with AI-driven search paradigms.

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