Are we reaching ‘peak screen’? Eight hot takes from Advertising Week NY – https://www.thecurrent.com/

AgenticGuru

Industry professionals at Advertising Week NY discussed whether the market is approaching “peak screen,” offering eight different perspectives on screen saturation and media consumption trends. The event featured various viewpoints from advertising and media experts on the future of digital screens and audience engagement strategies. The discussion reflects ongoing industry debate about optimal screen exposure levels and the evolving media landscape.

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