IndiaMART moves B2B buying from search to decision with agentic AI – MarketScale

IndiaMART is implementing agentic AI technology to streamline its B2B purchasing platform, shifting the user experience from traditional search-based discovery toward automated decision-making processes. The move aims to enhance efficiency in how buyers navigate and complete transactions on the platform. The initiative represents the company’s effort to modernize its e-commerce infrastructure through artificial intelligence integration.

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