Analysis-AI shopping agents could threaten Amazon and Walmart’s ad business – WTVB

AI shopping agents could pose a competitive threat to Amazon and Walmart’s advertising businesses by enabling consumers to make purchases directly through artificial intelligence intermediaries rather than browsing retailer platforms. The shift could reduce retailers’ control over product discovery and advertising placement, potentially impacting a significant revenue stream for major e-commerce players. Industry analysts suggest this emerging technology may reshape how consumers shop online and how brands reach customers.

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