Agentic Commerce Means Companies Have to Relearn Their Audiences – International Business Times

The article discusses how the rise of agentic commerce—where AI agents make purchasing decisions on behalf of consumers—is forcing companies to fundamentally reassess their understanding of customer preferences and behavior. As AI systems increasingly mediate transactions rather than human consumers directly, businesses must adapt their marketing strategies and product positioning to appeal to algorithmic decision-making processes rather than traditional consumer psychology. This shift represents a significant change in how companies approach audience segmentation and customer engagement in the emerging commerce landscape.

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