Agentic Advertising Isn’t Reducing Intermediaries. It’s Just Rebuilding Them – AdExchanger

According to AdExchanger, despite expectations that agentic advertising would streamline the digital advertising ecosystem by eliminating intermediaries, the technology is instead creating new layers of intermediation rather than reducing them. The report suggests that autonomous advertising agents are reconstructing traditional intermediary functions in different forms within the ad tech landscape. This development indicates that the structural complexities of digital advertising markets may persist even as new technologies are introduced to address them.

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