The Agentic Booking Question No One Has Answered: Who Gets the Commission? – Hospitality Net

The hospitality industry faces an unresolved question regarding commission distribution as AI agents increasingly handle bookings in the travel sector. The article examines the gap between technological adoption of agentic systems and the lack of established frameworks determining how booking commissions should be allocated among various stakeholders. Industry participants have yet to reach consensus on financial structures that would govern these automated transactions.

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