Optimove AI Is Betting Big on Agentic Marketing. Most CRM Teams Aren’t Ready – CX Today

Optimove is positioning itself as a leader in agentic marketing, a technology that automates customer relationship management tasks through AI agents. However, the company acknowledges that most CRM teams currently lack the infrastructure and expertise needed to implement such solutions effectively. The disconnect suggests a significant gap between the emerging capabilities of agentic marketing platforms and organizational readiness to adopt them.

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