Agentic AI: what should brand owners’ trademark teams be thinking about? – Managing Intellectual Property

The article examines considerations for trademark teams as agentic AI systems become more prevalent in business operations. Brand owners are advised to evaluate how autonomous AI agents might impact trademark usage, infringement risks, and intellectual property protection strategies. The piece suggests that trademark teams should proactively develop policies addressing potential trademark-related challenges posed by AI agents operating with minimal human oversight.

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