Carat, NBCUniversal Launch Agentic Planning Tool For Upfront Buys – TV News Check

Carat and NBCUniversal have launched an agentic planning tool designed to streamline the media buying process for upfront purchases. The tool leverages AI capabilities to assist advertisers and agencies in planning and executing television advertising buys during the upfront selling season. The collaboration aims to enhance efficiency in the traditional media buying workflow.

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