Google’s Buyer Direct Could Beat Agentic Ad Tech At Its Own Game – AdExchanger

Google has introduced Buyer Direct, a platform positioning itself as a competitive alternative to emerging agentic ad technology solutions in the programmatic advertising space. The tool aims to streamline direct buying processes and potentially offer advantages over AI-driven agent-based ad tech systems. AdExchanger reports that Buyer Direct could establish Google as a significant player in addressing advertiser demand for more automated and efficient ad purchasing methods.

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