How agentic commerce fuels Visa’s ‘services’ push – American Banker

Visa is leveraging agentic commerce—AI-driven autonomous shopping agents—to expand its services offerings beyond traditional payment processing. The strategy positions the payments company to capture value from an emerging category of AI-powered commerce tools that can make purchasing decisions on behalf of consumers. This shift reflects Visa’s broader effort to diversify revenue streams as it adapts to evolving digital commerce landscapes.

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