Liquid Death and Garage Beer use data center water usage fears to market drink with “we want your pee” campaign – Data Center Dynamics

Liquid Death and Garage Beer have launched a marketing campaign that plays on public concerns about data center water consumption, using the provocative slogan “we want your pee” to promote their beverages. The campaign appears to position the drinks as an alternative response to the environmental impact of data centers’ substantial water usage. The effort leverages growing awareness of the tech industry’s resource demands to drive brand visibility.

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