New Chairman Joel Meyer Dishes On Prebid’s Reset For The Agentic Ad Tech Era – AdExchanger

Prebid has appointed Joel Meyer as its new chairman, who discussed the organization’s strategic repositioning to address the emerging agentic ad tech era. Meyer outlined plans to modernize Prebid’s infrastructure and capabilities to support AI-driven advertising technologies and agent-based systems. The leadership change reflects the ad tech industry’s evolving landscape as programmatic advertising increasingly incorporates autonomous agents and machine learning technologies.

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