NIQ and Similarweb Advance Agentic Commerce Measurement for the AI Shopping Era – Business Wire

NIQ and Similarweb have partnered to advance measurement capabilities for agentic commerce, addressing the need for analytics in AI-driven shopping environments. The collaboration aims to provide retailers and brands with tools to track and measure consumer behavior as autonomous AI agents increasingly influence purchasing decisions. The partnership represents an effort to adapt commerce measurement standards to accommodate the evolving landscape of AI-powered shopping experiences.

Read Full Article →