Retailers From QVC to Kohl’s Are Split on Agentic Shopping – WSJ

Major retailers including QVC and Kohl’s are divided on adopting agentic shopping technologies that allow AI agents to autonomously make purchase decisions on behalf of consumers. The divergence reflects broader uncertainty in the retail industry about whether such tools will enhance customer experience or cannibalize sales through uncontrolled spending. Retailers are weighing the potential benefits of increased transaction volume against concerns about customer satisfaction and brand loyalty implications.

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