TikTok’s agentic AI strategy points to a new era of ad tech – eMarketer

TikTok is advancing agentic AI technology to reshape its advertising capabilities, representing a shift toward more autonomous and sophisticated ad targeting systems. The development signals an emerging trend in the ad tech industry where AI agents will play an increasingly central role in campaign management and personalization. Industry analysts view this move as indicative of broader transformation taking place across digital advertising platforms.

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