Who buys into agentic commerce on the buy side? Dedicated followers of fashion, according to ASOS – Diginomica

ASOS has identified fashion enthusiasts as primary adopters of agentic commerce on the buyer side, according to reporting from Diginomica. The finding suggests that dedicated fashion followers represent a key demographic willing to engage with AI-driven shopping agents for their purchasing decisions. This insight indicates potential market segmentation opportunities as agentic commerce technology continues to develop in retail environments.

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